Using mobile devices, we spend more and more time on mobile apps. Games and business programs, shops and language courses, transport and mobile operators — the big campaigns and almost middle business units have their own apps. Marketing researches show that under 80% of the time using mobile phones people use apps and only under 20% on the web.
It is necessary to place your advertising content gently in the app because of the high level of involvement. We, in Digiapp Labs s.r.o., – are supporters of native advertising ads, that don't contrast with the channel's content and annoy users.
– Native advertising – the best way to grow up your app profit. There are many advertising formats, which can be used for any type of product and apps. Take a look at the most popular:
– Video Ads: advertising video clips in all their diversity. From embedded streaming video to increasing video blocks, etc.
– Native Ads: organically embedded in the content. For Example the use of an advertised bread maker in a bread preparation recipe in an app for cooks or housewives.
– Rich Media Ads: using flash animation, involving the user in communication. This can be a game, a test, or another interactive process.
– Display Ads: fullscreen and banners.
* Based on the https://www.emarketer.com/ website data.